Ari Hest - Someone To Tell
Following in the wake of singer-songwriter successes with the likes of John Mayer, Howie Day and Jason Mraz, (and seminal successes of Josh Kelley and Matt Nathanson), Columbia Records signed journeyman Ari Hest to a record deal. Columbia immediately went into production to transform this talented singer into radio friendly fare. Leave it to the record companies to cash in on a genre of music that has seen some decent record sales. However, the overproduction of Ari’s major label debut, Someone To Tell, makes Ari sound like a Mayer clone.
The opening track, “They’re On To Me” is a formidable opener, even if the tone of the song is reminiscent of Mayer’s breakout hit “No Such Thing.” There are plenty of other tracks with “radio-friendly” written all over them such as “Holding On” or “Fascinate You.”
But Ari truly shines on tracks that take him away from the commonplace cookie cutter singer-songwriter fare. “Not For Long” is energetic and doubles as a good toe-tapper. “Consistency” is also full of energy, complete with a horn section. Better yet, on it Ari explores his entire vocal range and mixes up the song with his varying degrees of tenor and soprano. He likewise utilizes his talented chords on “When Everything Seems Wrong” which has a slow country flavor. Speaking of slower songs, the highlight of the album is “Strangers Again.” It is a simplistic song but captures Ari’s roots of acoustic based singer-songwriter style.
As for Ari’s influences, there are plenty of hints within the scope of the album. “Anne Marie” has an opening that could be ripped right out of a psychedelic Beatles number. The closing song, “Someone To Tell,” sounds like a subtle ode to the Eagles with a pleasing vocal harmony. His storytelling technique of music writing throughout the disc could also be traced to those two previously sited influences, as well as Paul Simon or Dave Matthews, also personal heroes of Ari.
Overall, the album is not a bad effort, but it just doesn’t differentiate itself from other singer-songwriter releases I’ve heard over the last three years. The evidence of Ari’s talent is better found on his self-released albums, but you can’t fault him for wanting to taste the success of Mayer or Mraz.